Eric KHere are some examples of resources that the city makes available for small businesses that are looking to enter the DC market. These are not tailor-made for Sam, but they are useful touchstones for understanding how much ground he would have to cover between the kind of help he can already find online, vs what he ultimately needs:
A web app where business owners can keep track of financial info, create user accounts for different functions (accounting, data entry, etc.), and have a dashboard that lets them get a quick view of their financials and reminders for any financial tasks (taxes, etc.).
Steven DBased on my experience, these entrepreneurs are most short on time and attention. Signing up on and learning a new "system" or app is perceived as a huge barrier. Even finding out that the app exists is a barrier. So the solution probably needs to offer something utterly essential to spur adoption.